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Friday, June 24, 2022

Local SEO Checklist 2021: Your Way To GMB Snackpack

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Local SEO is a type of search engine optimization (SEO) that makes your company more prominent in Google’s local search results.

Local SEO may help any company that has a physical location or services in a specific geographic region. Local SEO may help you develop your business if you search Google for any relevant keywords connected to your business and a map with three listings shows beneath it (also known as a map pack).

This Brief Checklist will guide you on how to rank your business locally without putting in much effort.

Your Top Priorities in Local SEO

  • Google My Business (GMB)
  • Respond to customer/client reviews
  • Look out for incorrect edits;
  • Use Google Posts to keep your customers informed
  • Bing Places for Business
  • Social Accounts (Facebook, Twitter, Instagram, etc.) Social accounts have no direct impact on a business’s local SEO ranking but are a good source to market your business and fetch potential customers to your website.
  • Keyword Research (Local Keywords) / Competitors’ Keyword Analysis of Local Keywords

On-Page For Local SEO

  • Optimize Website for Mobile
  • Keyword in H1
  • Keyword in the title tag
  • Keyword in URL
  • Short URLs
  • Enticing meta description
  • Optimize Homepage in accordance with your local area
  • Show NAP information (add this in the footer, unless you have local landing pages for other physical locations)
  • Add City Specific Landing Pages if the business has multiple locations
  • FAQ Page
  • Embed a Google Map showing your location (optional — but helps customers see/find where you are)
  • Display testimonials/reviews/etc.
  • Add relevant schema markup like Organization and local business Schema.

Citations & NAP (Name, Address, Phone No.)

Businesses should be cited with the same NAP information on every platform (Blogs, Directories, Social pages, etc.)

  • Conduct a citation audit
  • Fix inconsistent, incomplete, and duplicate NAPcitations
  • Local Directory Listings
  • Link Building

List of Local Directories:

  1. Bing Places for Business
  2. Apple Maps
  3. Yahoo! Small Business
  4. Hotfrog
  5. Yelp
  6. Yellow Pages
  7. BrownBook
  8. Manta
  9. Local
  10. Thumbtack
  11. Ezlocal
  12. eLocal
  13. Cylex
  14. Hubbiz
  15. Spoke
  16. Foursquare
  17. Opendi

Read More About Digital Marketing.

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