Local SEO is a type of search engine optimization (SEO) that makes your company more prominent in Google’s local search results.
Local SEO may help any company that has a physical location or services in a specific geographic region. Local SEO may help you develop your business if you search Google for any relevant keywords connected to your business and a map with three listings shows beneath it (also known as a map pack).
This Brief Checklist will guide you on how to rank your business locally without putting in much effort.
Your Top Priorities in Local SEO
- Google My Business (GMB)
- Respond to customer/client reviews
- Look out for incorrect edits;
- Use Google Posts to keep your customers informed
- Bing Places for Business
- Social Accounts (Facebook, Twitter, Instagram, etc.) – Social accounts have no direct impact on a business’s local SEO ranking but are a good source to market your business and fetch potential customers to your website.
- Keyword Research (Local Keywords) / Competitors’ Keyword Analysis of Local Keywords
On-Page For Local SEO
- Optimize Website for Mobile
- Keyword in H1
- Keyword in the title tag
- Keyword in URL
- Short URLs
- Enticing meta description
- Optimize Homepage in accordance with your local area
- Show NAP information (add this in the footer, unless you have local landing pages for other physical locations)
- Add City Specific Landing Pages if the business has multiple locations
- FAQ Page
- Embed a Google Map showing your location (optional — but helps customers see/find where you are)
- Display testimonials/reviews/etc.
- Add relevant schema markup like Organization and local business Schema.
Citations & NAP (Name, Address, Phone No.)
Businesses should be cited with the same NAP information on every platform (Blogs, Directories, Social pages, etc.)
- Conduct a citation audit
- Fix inconsistent, incomplete, and duplicate NAPcitations
- Local Directory Listings
- Link Building
List of Local Directories:
- Bing Places for Business
- Apple Maps
- Yahoo! Small Business
- Hotfrog
- Yelp
- Yellow Pages
- BrownBook
- Manta
- Local
- Thumbtack
- Ezlocal
- eLocal
- Cylex
- Hubbiz
- Spoke
- Foursquare
- Opendi
Read More About Digital Marketing.